As the product and brand designer at bigtruck® I designed five seasonal collections. During this time, I learned the ins and outs of the Chinese manufacturing process, created detailed tech packs for production, and the importance of fabric, image, and color choices in building a physical product. The creativity and collaboration in this role was amazing and I am so proud of the finished designs.

When I first started working for bigtruck® I was in charge of designing all cobranded hats. The bigtruck cobrand program customizes hats for businesses ranging from ski resorts to local coffee shops. Using the bigtruck hat brand marks and the business's logo it was up to me to create a one-of-kind design for each order. This involved choosing thread and fabric colors, along with creating original artwork to compliment the logo.

The hat on the top is a cobranded hat designed for the town of Truckee, California. A stylized illustration of the Truckee River is depicted on the outer patch.

We worked meticulously with GoPro to abide by their brand guidelines and create a custom sleek bigtruck look for them.

This amazing video produced by Tahoe Production House gives the best visuals of my design work for the Rock Tahoe Half Marathon. When it came to designing the collateral for the race we used a gorgeous image of Lake Tahoe overlaid by a graphic dot pattern to give a hip vibe tying to the Hard Rock Hotel Lake Tahoe. I was in charge of designing pop up tents, promotional postcards, race map, printed signage, start and finish banners, race bibs, and t-shirts. I was a proud participanet, finished all 13.2 miles!

Dress for Success promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools to help women thrive in work and in life. At their annual fund raising gala these women are honored. The theme in 2012 was "Something to Share." We used a feminine swirl graphic element throughout. Our color palette was pulled from the DFS logo, red and black. We had beautiful imagery to work with from a photo shoot taken of the DFS participants; which are utilized throughout all of the materials in a prominent way. The invitation is interactive in the fact that it opens up into an 11X17 poster.

This print ad created for Shape Magazine was inspired by the versatility of the TRX Suspension Trainer. Whether on vacation or at home the Suspension Trainer can be used anywhere and any time for an amazing workout. We received this image from a TRX consumer and it really spoke for itself. We crafted the copy around the users point of view; reiterating the personal feeling with handwritten type for the header.

My passion for graphic design started with invitation design. Whether it be a wedding or birthday invitation, I love the creative freedom that comes with designing social correspondence. I have designed many wedding invitations along with wedding event collateral such as seating charts, signage, and programs.
 

Forget the $5 dollar footlong, $5 Fitness is where it's at. At BFit $5 Fitness became a strong selling point for the new gym concept by Bally Total Fitness. The red "B pattern" in the background was derived from wall graphics installed in the clubs interior. This pattern effectively brands the piece with the primary use of red as well as the use of the iconic "B". We created a "$5 Fitness" icon by orienting "Fitness" on it's side to create a cohesive unit. The addition of a bright yellow calls attention to the board. The billboard was strategically installed near the new BFit club at 102nd & Cicero in Chicago, IL. 

The TRX CORE is an exclusive club for TRX Qualified education graduates that helps them become a better trainer, get more clients and help their business grow and thrive.

We developed a marketing campaign around TRX CORE to get people excited about joining, which included social media and email marketing. The welcome kit is a physical piece that TRX CORE members receive once they join.

TRX communicates its various promotions through email marketing. We were in charge of designing each email in an interesting and engaging way for maximum click through and conversion rates.

TRX partnered with the American Cancer Society for their "Making Strides Against Breast Cancer" walk. We created a TRX breast cancer awareness logo for t-shirts and social media to promote the event. The TRX "pink ribbon" was inspired by the breast cancer awareness logo. We used the same shape, but created it in a more angular way so it resembles a TRX Suspension Trainer.
 

Designed campaign collateral for Shelia Leijon and Brooke Laine. Collateral included posters, flyers, lawn signs, print and online advertising, large format signage, and social media imagery. 

The TRX Training Center is the space to try all levels of Suspension Training classes. Promotional posters were designed to attract new members. T-shirts were designed for bootcamp classes held at the Training Center. 

This book depicts my observations and experiences while studying abroad in London, England. The project aims to explore these experiences through language. Although there was not a language barrier, common words in the British vocabulary such as loo, wellie, rubbish, and cutlery are different. Through typography, I created illustrations made up of words that describe these differences. The copy on the left side of each page is a commentary on the illustration.