Forget the $5 dollar footlong, $5 Fitness is where it's at. At BFit $5 Fitness became a strong selling point for the new gym concept by Bally Total Fitness. The red "B pattern" in the background was derived from wall graphics installed in the clubs interior. This pattern effectively brands the piece with the primary use of red as well as the use of the iconic "B". We created a "$5 Fitness" icon by orienting "Fitness" on it's side to create a cohesive unit. The addition of a bright yellow calls attention to the board. The billboard was strategically installed near the new BFit club at 102nd & Cicero in Chicago, IL.